学制：四年 Academic year: Four Years

学分：本专业毕业不低于 170 学分 Credit : No less than 170 credits

学位：管理学 学士Degree : Bachelor of Management

培养目标

本专业培养学生系统掌握管理学、经济学和现代市场营销学的基本理论、基本知识和基本技能；熟悉我国有关市场营销的方针、政策与法律、法规以及国际市场营销的惯例和规则，掌握基本的市场营销研究方法，具有分析和解决营销管理实际问题的基本能力；掌握营销基本技巧以及营销基本知识的应用，受到营销技能方面的基本训练，能在各类企事业单位及政府部门、教学、科研单位从事相关的管理、营销、教学和研究工作。

Educational Objectives

This specialty cultivates students to master the basic theory, knowledge and technology of management, economics and modern marketing; to be familiar with the relevant guidelines, policies and regulations of our country’s marketing and the rules and regulations of international marketing and to master the basic ability of analyzing and solving marketing management problems by using basic research methods of marketing. Students who acquire the basic skills of marketing through its basic training can engage in relevant management, marketing, teaching and research in enterprise and public institutions, governments, teaching and research institutions.

主要课程

微观经济学、宏观经济学、统计学、管理学、会计学、市场营销学、经济法、市场调查与预测、国际市场营销、商品学、广告学、金融学、消费者行为学、商务谈判、销售管理、网络营销、国际贸易、电子商务。

Main Courses

Micro Economics, Macro Economics, Statistics, Management, Accounting, Economic Law, Market Survey and Prediction, International Marketing, Commodity Science, Advertising, Finance, Consumer Behavior, Business Negotiation, Sales Management, Network Marketing, International Trade, E-commerce